Privacy Policy
Last updated: 15 May 2026
1. Data Controller
LondonBetPro Ltd ("we", "us", "our") is the data controller for personal data collected through this website. We are registered in England and Wales. For all data protection enquiries, contact: privacy@londonbetpro.com.
2. What Data We Collect
We may collect: (a) Usage data — pages visited, time on site, referring URLs, via Google Analytics; (b) Technical data — IP address (anonymised), browser type, device type; (c) Cookie data — consent preferences, session identifiers, click tracking IDs (gclid); (d) Contact data — name and email if you contact us directly. We do not collect financial information, gambling history, or sensitive personal data.
3. How We Use Your Data
We use your data to: improve site content and user experience; measure advertising performance (with your consent); respond to your enquiries; comply with legal obligations. We do not sell your personal data to third parties. We do not use your data for automated decision-making that produces legal or similarly significant effects.
4. Legal Basis for Processing
We process your data under the following lawful bases: Consent (Art. 6(1)(a) UK GDPR) — for analytics cookies and advertising measurement; Legitimate Interests (Art. 6(1)(f)) — for site security, fraud prevention, and improving our service; Legal Obligation (Art. 6(1)(c)) — where required by law.
5. Cookies & Tracking
We use cookies for: Essential functionality (always active); Analytics — understanding site usage via Google Analytics 4 (requires consent); Advertising measurement — tracking conversions via Google Ads gclid parameters (requires consent). You can manage cookie preferences at any time using the consent tool on this site. Withdrawing consent does not affect the lawfulness of processing before withdrawal. We use Google Consent Mode v2 to ensure your choices are respected across Google services.
6. Data Sharing
We share data with: Google LLC (Analytics, Ads) — data transferred to the USA under Standard Contractual Clauses; Affiliate network partners — anonymised click data only; Legal authorities — where required by law or court order. We require all processors to implement appropriate technical and organisational measures to protect your data.
7. Data Retention
Analytics data is retained for 14 months and then automatically deleted. Contact enquiry data is retained for 3 years. Cookie consent records are retained for 2 years. We review retention periods annually and delete data that is no longer necessary.
8. Your Rights Under UK GDPR
You have the right to: Access a copy of your personal data; Rectify inaccurate data; Erase your data (right to be forgotten); Restrict or object to processing; Data portability; Withdraw consent at any time. To exercise any of these rights, contact privacy@londonbetpro.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk, 0303 123 1113).
9. Security
We implement appropriate technical and organisational security measures including: TLS/SSL encryption for all data in transit; Access controls and authentication for internal systems; Regular security reviews; Secure cookie attributes (Secure, SameSite). However, no Internet transmission is 100% secure. We cannot guarantee the absolute security of data transmitted to our Site.
10. Children's Privacy
This Site is not directed at persons under 18 years of age. We do not knowingly collect personal data from under-18s. If we become aware that we have collected data from a minor, we will delete it promptly. If you believe we have inadvertently collected data from a minor, contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy periodically. Significant changes will be highlighted with a revised date at the top of this page. Your continued use of the Site after changes are posted constitutes acceptance of the updated Policy.